The Offers Management module allows establishing and configuring offers, plans, features and groups of features. First of all, it is crucial to understand the difference between the aforementioned terms.
The illustration below provides Microsoft 365 product page as an example that helps distinguish Offers and Plans. Furthermore, the following illustration showcases Features and Groups concepts.
Next, it is important to outline how offers can benefit Vendors and Distributors.
For Vendors: Offers provides a systematic way to store necessary product information on the Connect platform. Namely, offers allows Vendors to visualize, group and systemize product features as well as specified SKUs (items). Thus, Distributors and Customers can get clear understanding of Vendor’s products, which in turn leads to bigger sales.
For Distributors: Offers contain systemized product data that can help Distributors properly present and successfully sell this product. Each specified offer, each plan, and each group of features enable Distributors to identify their target audience and determine their target market. For example, with an offer meant for businesses, Distributors will not target entrepreneurs or individual users.
The following explains offer management concept on the Connect platform and provides guidelines on how to create an offer, specify associated features and listing, link your offers and listings, create plans, and perform other operations from the Offers module.
Offers management is available for Vendors in case at least one Product is defined on the Connect platform.
The following diagram illustrates offers interconnections on the platform:
Learn more about the Offers module, its user interface and available operations on the CloudBlue Connect platform: