Products represent substances, software or services that are provisioned, fulfilled, or manufactured by Vendors. Presenting all required product information (e.g., SKUs, product overview, video ads, and so on) on the CloudBlue Connect platform is referred as the Product Definition process.
The Products Management module enables Vendors to define and manage the following attributes of the Product Definition process:
|General||Yes||Yes||General attributes like Name, ID & Description.|
|Media||Yes||Yes||Images and video content attributes.|
|Capabilities||No||No||Attributes defining various key product capabilities.|
|Items||Yes||Yes||Definition of the items (“SKUs”) of the Product.|
|Parameters||No||Yes||Various order flow attributes definitions.|
|Embedding||Yes||Yes||Attributes for the Control Panel integrations.|
The Products module also allows addressing product version control and implementing various localizations. Thus, some of the aforementioned attributes can be applied to a specific version or localization as schematically illustrates below:
Furthermore, it is important to outline how this module can benefit Vendors, Distributors and Resellers:
Vendors: The Products module provides Vendors with a comprehensive set of settings and configurations to define every single feature of your product and control your product ordering process. Therefore, this module is increasingly helpful to present relevant and systematized product data as well as ordering specifications to your Distributors or Resellers. Which in turn streamlines product distribution and consequently skyrockets the company sales.
Distributors and Resellers: The Products module allows accessing and reviewing all required information about available products and the ordering process. Thus, Distributors and Resellers get a clear picture of the most relevant and up-to-date product data from a single module, eliminating the need to use several tools or platforms to view or store such information. This, in turn, enables Distributors and Resellers to focus on the marketing strategies instead of spending time and resources on gathering product information.
Note that the system doesn’t allow Distributors or Resellers to edit any data in the Products module. However, the Connect platform allows establishing hub connections with specific products. Refer to Product to Hub Connections for more details.
Use the following subchapters to access detailed description of each section: